Privacy Policy

This Privacy Policy explains how Villain Product, the developer of Paint by Number Relax Color on Google Play, collects, uses and shares information when you use Paint by Number Relax Color (the “Game”, Android package com.vsi.colorbynumber.relax). Villain Product is the developer name of NORIS SERVICES LIMITED (“we”, “us”, “our”) on Google Play.

From version 1.0.1 the Game is free to play, shows ads served by Google AdMob (with Meta Audience Network through AdMob mediation) and offers optional Premium subscriptions through Google Play. Version 1.0.0 showed no ads and sold nothing. The Game uses Firebase Analytics, Crashlytics and Remote Config to understand use, diagnose errors and manage app settings. If you choose to submit in-game feedback or rate a finished picture, it is stored in Cloud Firestore.

1. Who we are

We are responsible for the personal information processed through the Game.

2. Information we collect

The Game has no user accounts and no sign-in. We do not ask for your name, phone number, contacts, photos or precise location.

a. Information collected automatically when you play

• Device and app information: device model, operating system and version, language, app version and identifiers processed by bundled Google SDK components, such as the app set ID.
• Advertising identifier: your device’s Android Advertising ID and other identifiers used by our advertising partners (see section 4).
• Usage information: app launches, screens, coloring activity, completion counts, virtual-item events, ads shown or watched and purchases made in the Game, together with app and device information processed by Firebase Analytics and our advertising partners. The full files containing your pictures and coloring progress stay on your device.
• Crash and performance information: crash reports, error logs and the state of the device when a crash happens.
• Network information: your IP address, which our service providers receive when the Game connects to them.

b. Information about purchases

Subscriptions are processed by Google Play. We receive the product purchased, the purchase status and an order identifier so that we can give you the subscription’s benefits and restore them. We never receive or store your card or payment details.

c. Downloading pictures

The Game downloads its list of pictures and the picture files from our content server (catalog-cdn.villainapps.com), delivered through Cloudflare. The server receives your IP address and basic technical details of the request so that it can send the files back. We do not use them to identify you.

d. Reminders

If you allow notifications, the Game schedules a daily reminder to come back and color and, when you follow an artist with Remind Me, a notice when that artist has new pictures. These notifications are created on your device, not sent from a server. You can turn it off in the Game’s settings or in your device settings.

e. Saving and sharing your pictures

When you save a finished picture, it is written to your device’s photo gallery (the Pictures folder). When you save its timelapse video, the video is made on your device and written to the Movies folder. On Android 9 and earlier, saving asks for storage permission. When you share a picture or video, Android’s share menu sends it to the app you choose, under that app’s own policy. We do not receive it.

f. Information you give us

If you email us, we receive your email address and whatever you include in your message.

If you choose Settings → Feedback and submit a message, or rate a finished picture in Do you find this pic beautiful?, we store its text (for a rating: the picture, your rating and any comment) and submission time in Cloud Firestore, together with the screen it came from, app version and build, platform, operating system, device model, language, VIP status, time since installation and number of completed pictures. The form does not ask for an account, email address or phone number. Please avoid sending sensitive information that is not needed for your request.

g. Information stored only on your device

Your picture files, detailed coloring progress, finished works, gems, hints, achievements and saved settings are stored on your device. Analytics events and feedback may include summary statistics, such as completed-picture counts, virtual-item activity and VIP status, as described above. Uninstalling the Game or clearing its data deletes the locally saved information.

3. How we use information

We use technical information to operate and secure the Game, deliver pictures, give you the benefits of a Premium subscription and restore them, show ads (including personalised ads where you have agreed to them) and measure them, understand gameplay and app performance, diagnose errors, manage app settings, prevent abuse, and comply with legal obligations. We use feedback, picture ratings and support emails to understand problems and answer requests where contact information is available.

Legal bases (EEA, UK and Switzerland). Where applicable, we rely on our legitimate interests to deliver, secure and maintain the Game, on the performance of our contract with you to provide the Game and your subscription, on your request when responding to support messages, on your consent for personalised advertising and elsewhere where the law requires it, and on legal obligations.

4. Advertising

From version 1.0.1 the Game shows ads served by Google AdMob. AdMob may also fill an ad through Meta Audience Network (mediation), which then receives the same kind of information:

• Full-screen ads may appear when you open the Game or come back to it after a while (app open ads), and when you start, leave or finish a picture (interstitial ads).
• Banner ads appear at the bottom of the screen while you color.
• Rewarded ads are optional: you choose to watch one to get a reward, such as hints or a picture.

Our advertising partners may use your Advertising ID, IP address (which may be used to estimate approximate location), device information and ad interactions to show ads, limit how often you see them, measure them and prevent fraud. Google’s SDK disclosure is available here. The Game does not ask for precise location permission.

Your choices:

• If you are in the EEA, the UK or Switzerland, the Game asks for your consent when it starts, using Google’s consent tool, before any ad is requested.
• To change your choice later, open Settings → Privacy Preference in the Game (shown where the consent tool requires it), or clear the Game’s data so that the consent dialog appears again. Clearing data also deletes your pictures and progress on that device. You can also contact us (section 12).
• In your device settings (Settings › Google › Ads or Settings › Privacy › Ads) you can delete or reset your Advertising ID and opt out of personalised ads.

A Premium subscription removes app open, interstitial and banner ads; rewarded ads stay available because you choose to watch them.

5. Third-party services

We may disclose information where required by law or to protect the rights and safety of players. We do not sell your personal information for money. Sharing your Advertising ID with our advertising partners for personalised ads may count as “sharing” or “targeted advertising” under some US state laws. You can opt out using the choices in section 4. Third-party SDK data handling is described in the linked provider policies.

6. International transfers

Our service providers may process information in the United States and other countries where they operate, which may have different data protection laws from your country. Where required, transfers rely on safeguards such as the European Commission’s Standard Contractual Clauses used by these providers.

7. Data retention

We retain feedback, picture ratings and support emails only as long as needed to handle requests, improve the Game and meet applicable obligations. Technical request, analytics and diagnostic data is retained under the relevant service provider’s policies and settings.

Information stored only on your device stays there until you clear the Game’s data or uninstall it. To request deletion of feedback or support information, contact the email in section 12. We may need details of your message and submission time to locate it because the Game has no accounts.

8. Children

The Game is not directed to children under 13 (or under the minimum age required in your country). We do not knowingly collect personal information from them. If you believe a child has given us personal information, contact us and we will delete it.

9. Your rights

Depending on where you live, you may have the right to:

• access, correct or delete your personal information;
• object to or restrict its processing;
• withdraw your consent at any time;
• opt out of targeted advertising;
• receive your data in a portable format.

To make a request, email [email protected] with the subject “Paint by Number Relax Color privacy request”. Because the Game has no accounts, we may ask for information that helps us find the data linked to your device. We will reply within the time required by law, and we will not treat you differently for using your rights. You may also complain to your local data protection authority.

10. Security

Information is sent over encrypted connections (HTTPS). We use reasonable technical and organisational measures to protect information, and our providers use industry-standard security. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Changes to this Policy

We may update this Policy from time to time, for example when a new version of the Game changes what it collects. The new version is posted on this page with a new “Last updated” date. If the changes are significant, we will tell you in the Game or on this page.

12. Contact us

Villain Product (NORIS SERVICES LIMITED)
2 Bedford Terrace, North Shields, NE29 0AW, United Kingdom
Email: [email protected]